Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.
- Tim Brown, IDEO
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About Us
We are like you.
We love design, we hate recessions * we appreciate great personal service, not "your call is important to us" * we appreciate Charles Eames, not knockoffs * we like honest advice, we don't like being "sold to" * we loved the last episode of *M*A*S*H*, but the last Seinfeld ? * we love guaranteed best pricing, we hate, well, recessions * we love the internet, but it can't beat a worn-out paperback * we love timeless innovation, not fads * we love great selection, personalized attention, and custom design, and not one-size-fits-all.
Because you are different.
You may like a lot of the stuff we like. But maybe not in the same color, maybe, or fabric, or size, or shape, or space... Like you, Smart Furniture folks are diverse in our tastes and talents. And we make it easy for you to be different, with an utterly unique selection of products (some found nowhere else), unlimited custom designs, and a unique approach we call Design on Demand®. Like you, we appreciate great design and great service. But at Smart Furniture, what we really appreciate is that what makes us different is you.
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