Showing posts with label Thoughts. Show all posts
Showing posts with label Thoughts. Show all posts

Tuesday, March 24, 2009

Innovation

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.
- Tim Brown, IDEO